CTI Hallmark System

Starting a business with a well-known established product offers several advantages that can set you up for long-term success. Here are some key benefits:

  1. Increased Customer Recognition and Loyalty:

    • A strong brand helps you stand out in a crowded market.
    • Customers are more likely to remember and choose your brand over competitors.
    • Trust in your brand leads to repeat business and positive word-of-mouth marketing.
  2. Competitive Edge in the Marketplace:

    • A well-established brand differentiates you from rivals.
    • It communicates what sets you apart and positions your products or services as superior.
    • Think of the difference between a generic toothbrush and a trusted brand like Oral-B1.
  3. Confidence from Partners and Collaborators:

    • Potential partners view you as credible and reliable.
    • They’re more open to working with you on new projects when you have a strong brand.

Since 1991, CTi has made it possible for people like you, to own their own...

CTi franchise owner holding a training manual

Are you thinking about starting a small business in 2023? Starting your own business can be scary, but it can also be incredibly rewarding. When choosing the perfect business to start, you want to choose something that you are passionate about and something that has a high potential for growth. One business that is relatively new but has seen enormous growth in recent years is the decorative concrete business. In this blog post, we're going to explore why a decorative concrete business might be perfect for you and why Concrete Technology Inc. is the leader in the decorative concrete industry.

1. Growing Demand: One of the most important factors in establishing a new business is identifying a product or service that is in demand. Decorative concrete is a rapidly growing industry and is projected to continue growing at an incredible rate. In recent years, decorative concrete has become a popular choice for residential, commercial, and industrial buildings, making it an incredible opportunity for a small business owner.


HD Deck.jpg

If you’re looking to spruce up your pool deck, there are many options available on the market today. But have you considered a spray texture cement overlay? This type of coating offers a myriad of benefits that will transform your pool area experience. From staying cool even on the hottest days to being slip-resistant and stain-resistant, this coating is the solution you’ve been searching for. In this blog post, we’ll delve deeper into why a spray texture cement overlay is the must-have coating for your pool deck and why Concrete Technology, Inc. is the best decorative concrete overlay on the market today.

Cooler and More Comfortable:

One of the most significant benefits of a spray texture cement overlay is that it is much cooler than traditional paving. In the summer, when temperatures are soaring, your pool deck can be a place of refuge if it isn't too hot to bear. This solution is ideal because it has the ability to reflect the sun’s rays back, keeping your pool deck comfortably cool even on the hottest days. You won’t have to worry about your feet...


In today's competitive marketplace, it is crucial for decorative concrete businesses to stand out from the crowd. One key factor that can make or break a small business is advertising. Effective advertising has the power to catapult your business to new heights, while a lack of advertising can leave it languishing in obscurity. In this blog post, we will explore the importance of advertising for small businesses and discuss strategies that can help you harness its potential.

Why Advertising Matters for Small Businesses

Advertising is essential in helping small businesses achieve the following objectives:

  1. Building Brand Awareness: For small businesses, creating brand awareness is crucial. Advertising helps you introduce your brand to potential customers and establish a presence in the market. With effective advertising, you can create a lasting impression on your target audience, making them more likely to remember and choose your brand over competitors.

  2. Attracting New Customers: No matter how great...


Concrete is an essential building material in modern construction, and as the demand for durable, attractive, and low-maintenance surfaces continues to grow, so does the need for innovative concrete solutions. One company leading the way in this industry is Concrete Technology Inc. (CTI). By offering cutting-edge products and systems, CTI has become a popular choice for entrepreneurs looking to start their own small business in the world of concrete resurfacing and decorative coatings. In this blog post, we will explore the numerous benefits of owning a Concrete Technology Inc. dealership and how it can lead to a rewarding and lucrative career.

1. Innovative and High-Quality Products

One of the most significant advantages of owning a CTI dealership is having access to their innovative and high-quality products. CTI's proprietary resurfacing systems and decorative coatings have been developed through years of research and development, ensuring that their clients receive the best possible solutions for their concrete needs. As a CTI small business owner, you'll be...


Owning your own small business has many benefits, from increased job satisfaction to the potential for financial freedom. You have the autonomy to make decisions about how to run your business and the ability to specialize in an area of interest or expertise. In addition, you can create a flexible schedule that works for you and gives you more control over your work life balance. If successful, owning a business can also bring financial rewards such as increasing income, investment opportunities, and tax breaks. With the right strategy and perseverance, there's no telling what success you could achieve!

The decorative concrete industry has grown rapidly in recent years due to its versatile and cost-effective applications. Decorative concrete can be used for flooring, driveways, patios, walkways, pool decks, fire pits, outdoor kitchen areas, and more. It is available in a variety of colors, patterns, textures and finishes which gives homeowners the opportunity to customize their outdoor space. Additionally, stamped or stained concrete requires minimal maintenance and is...

Decorative concrete patio that looks like wood

With the right person in charge, decorative concrete businesses can be lucrative and successful enterprises. But what does that right person look like? And what sets a successful franchisee or dealer apart from the rest of the competition? CTi Southeast has been helping small businesses succeed for close to three decades. Our team provides all the tools and training you need to own your own decorative concrete business. Read on to learn some of the traits of a successful franchisee, and get in touch with us today to learn more about starting your own decorative concrete business!

Training 2021.jpg

Concrete Technology Inc. prides itself on having some of the most talented, best trained Dealers in the industry. We provide these Dealers with ongoing training in many different formats.

  • Online training via our Dealer support site.
  • The CTi phone app provides our Dealers with many different ways to improve their application prowess.
  • Our initial Dealer training is available for free to existing Dealers as their companies grow and they want to send additional employees to get better trained
  • Advanced training on products and applications that make our Dealers more competitive in the field and better able to satisfy the needs of home and business owners across the country.

Give us a call today to get booked into one of these very informative training classes!

Train HD (1).jpg

Shooting for success in the small business world can be stressful, especially in the early years.

It takes many small business ventures up to two or three years to be profitable, and more than 80 percent of startups fail because they aren’t able to turn a profit fast enough.

That’s why franchise owners in the engineering and industrial field find CTi concrete to be such a reliable avenue. There’s little risk and a low investment cost. Turnkey packages for your own business are as low as $9,500. The acrylic concrete field is a niche industry, and because each franchise owns its own territory, there’s low competition.

But most importantly, there’s a quick return on investment—most CTi franchises see a positive cash flow within months.

The average CTi dealers collect on average $5.30 per square foot, and the average concrete driveway is 20 by 40 feet, meaning that each job typically collects around $4,240. Because the...

Acrylistain (2).jpg

It isn’t difficult to start your CTi business. The real work is in making it a success.

What does it take to do this? Confidence in your CTi products and service is a great start, but to make your franchise successful, you need to find opportunities to work and maximize your profits.

If you’re a new CTi dealer looking for a little guidance on how to get work and earn the money you know your services are worth, here are five basic steps to follow.

1. Market your company

Marketing is often intimidating because it involves convincing clients that you have the best service and product for them. It’s easy to feel insecure as you try to communicate your message.

Instead, frame it as educating prospective clients on how you can solve their problems. They have an ugly driveway. You have the solution! With that framing, it’s easier to put yourself out there.

How do you put yourself out there?

Our training course discusses this in more detail. But a few initial things you should do is set up a business website, begin posting...

HD Deck(1).jpg

CTi hears from a lot of prospective franchise owners who are looking to make a change. They want to make more money. They want more work-life balance. They want to be their own boss. And sometimes they want to change industries.

The CTi business model is ideal for making all of these changes and achieving your goals. However, while change is good, it can also be challenging. We have seen people from many different professions successfully transition to CTi dealership owners, such as airline pilots, teachers, bankers, truck drivers, and computer programmers. But some professionals seem best suited to our line of work.

Anyone with the drive and training to be a decorative concrete business owner can be a successful CTi dealership owner, but these following professions seem to transition exceptionally well into the role.

1. Concrete and Coatings Professionals

Anyone who has professionally worked with concrete or concrete coatings before has a small advantage in transitioning into a CTi dealership owner. While we recognize that most people...


How do you know if starting a CTi business is right for you?

This is a question all of our CTi franchise owners ask themselves at some point. Most know what they want from owning their own business. They just aren’t sure if a CTi franchise model is the right fit.

If this question has been on your mind, ask yourself these 6 other questions, and if your answers are yes, then we want to hear from you and get you started on your path to concrete business ownership!

1. Are you ready to be your own boss?

Are you ready to be in charge of your work schedule, salary, and success without answering to a superior? If you are ready to start a career where you call the shots, then you might be an ideal CTi dealer candidate.

Even though you will be using our products, your franchise is your business. You get to pick the name, run it as your own, and keep all of your profits. You don’t even pay franchise fees. While CTi trains you in our franchise business model and continues to lend support, you are still the boss.